A visitor profile from WatchThemLive provides detailed information about each of your site’s visitors, including data such as their IP address, where they come from, and what page they viewed.
You can then use that information to target relevant content to them or to make decisions about how your site should be organized. Here are five benefits to tracking visitor profiles on your website and maintaining psychographic segmentation.
1) Allows you to build customer loyalty
When you track visitor profiles, you can see which customers are loyal to your business and keep coming back.
This information can be used to offer loyalty rewards or discounts, which can further increase customer loyalty. Additionally, tracking visitor profiles can help you identify potential brand ambassadors who can help promote your business.
2) Increases customer satisfaction
When you track visitor profiles, you can see which products or services are the most popular with your customers.
This information can help you make changes to your business that will increase customer satisfaction. In addition, tracking visitor profiles can help you identify any areas where your customers are having difficulty. By addressing these issues, you can further increase customer satisfaction.
3) Gives your sales team data on leads
Knowing who your website visitors are is critical data that your sales team can use to turn leads into customers.
By tracking visitor profiles, you can see what pages they visit, how long they stay on each page, and what actions they take while on your site. This data helps your sales team know what type of lead they’re dealing with so they can more effectively sell to them.
4) Improves customer service
When you track visitor profiles, you can see which customers are repeat visitors and offer them personalized service. You can also get an idea of how long each customer spends at your business and what their interests are. This information can help you improve your customer service overall. It’s a smart move for any business with a large number of repeat customers or loyalists.
Takes the guesswork out of email marketing: If you’re sending emails to past clients but not getting responses, one reason could be that they’re not checking their email address anymore. Tracking visitor profiles can tell you if they’ve deleted the account or changed it, so you don’t send out any more emails with updates on sales and promotions that go straight into spam folders.
5) Saves you time
When you know who your ideal customer is, you can save time by targeting your marketing efforts and product development toward them. This way, you’re not wasting time and resources on people who are unlikely to buy from you. It’s easier to create a successful marketing campaign when you know the exact audience that will benefit from it.
It helps with long-term planning: Any business owner needs to have an idea of where they want their company to be in five years or more. Knowing who your customer base gives you a good idea of what demographics need fulfilling for this goal to be met.
You’ll also be able to predict how changes in the economy will affect your business better when you have a grasp on how many customers fall into certain categories.
Whether you’re the owner of an online business or someone who works in the marketing department, there are several benefits to tracking visitor profiles and behavior on your website. Not only can you create more relevant content, but you can also increase the effectiveness of your existing content and improve your conversion rates by following these tips when tracking visitor profiles and behaviors on your website.