The 2019 smartphone market is in decline and this is certainly not new. This is confirmed by the data published by Credit Suisse analysts. TrendForce also noted the distress of the entire sector, as reported in the latest publication in which we try to predict the trend of this year.

The current indications regarding the 2019 smartphone market both in Italy and worldwide are downward: in the first quarter of 2019 the objectives of the producers were downsized due to the poor sales recorded in Q4 2018.
In short, the smartphones produced in the first three months of the year were about 307 million, down from 383 million in Q4 2018 and 10% less on an annual basis.
Samsung, Huawei, Apple, Xiaomi, Oppo and Vivo remain the top six brands in Q1, with a change of position compared to the last quarter between Huawei and Apple (previously third and second, now vice versa).

As for the smartphone market both in Italy and worldwide, Samsung remains the market leader with 70 million smartphones sold in the first three months of the year. In particular, the Galaxy J range accounted for half of the total production on the global scale of the smartphone market. The strength of the South Korean company, according to TrendForce studies, consists in having been able to compete with Chinese brands in the range of medium-high quality smartphones sold at medium-low prices.
We will see for example how the sales of the new Galaxy M10 and M20 just announced in India will go.

Huawei also did well , with an expected growth of + 10% on an annual basis that will bring production to 46 million units. However, this company will have to face two major challenges in the short term, which concern the next P30 and P30 Pro models and, above all, the evolution of relations with the USA. In the long run, this aspect could weigh heavily on the company.

A little bit in crisis compared to the world smartphone market is Apple . To cope with the drop in iPhone sales, the company has introduced trade-ins in various countries (including in the smartphone market in Italy) and lowered prices in some markets. Around 41.5 million iPhones were produced in Q1 2019, down 26% year-on-year.

China occupies the fourth to sixth position in the world smartphone market with Xiaomi , Oppo and Vivo : 30 million smartphones produced by the first are, with limits due to a level of research and development that is still too low that the company tries to counterbalance with an “aggressive” marketing.
The saturation of the Chinese market leads to a decline for Oppo and Vivo, respectively at 29 and 24.1 million.

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