In the digital age we live in today characterized by social media marketing (SMM) and search engine optimization (SEO), postcards are a highly effective method of targeting a particular geographic area.
Yes, online marketing will effectively grow your audience and generate leads, but even online media has become immensely saturated with real estate ads.
See more about real estate postcards are a more affordable technique that realtors can use for marketing luxury properties and still gain a similarly broad reach.
What Are Real Estate Postcards
Real estate postcards are small cards containing attractive imagery and language that are used to market real estate properties via direct mail to potential buyers.
There are different postcards for various audiences, namely:
- Just Listed – Used to showcase newly listed homes that may appeal to your audience.
- Just Sold – Used as social proof to show that you are a trustworthy and successful realtor.
- Just Listed and Sold – A great way of showing your audience how involved you are in the local real estate market.
- Prospecting – These are postcards intended to build your personal brand. The information on these postcards is solely about your business and doesn’t feature any properties you might have recently listed or sold.
Designing Real Estate Postcard Templates
As a realtor, design can be a very thorny topic, and it’s not a hat you thought you’d have to wear. A look at some of the most successful luxury realtors in the country, and you’ll see they have outdated websites with ugly logos and clunky branding.
However, they still make good money from their business by using the following ideas when designing their real estate postcard templates.
1. An Attractive Design
For your postcard to stand out, it needs to have an attractive design that will grab the attention of potential clients. Use a great color scheme, and remember to make sure you have an even layout since you’ll be working with a relatively small space.
2. Personalize the Postcard
Postcards, by nature, are very personal. As such, the most effective postcards campaigns are personalized. Try to include the neighborhood’s name, local testimonials, and other content that makes the communication feel more direct and relevant to your audience.
3. Go With UV Coated Paper Type
The type of paper you go with is very integral for your postcard marketing campaign. You’ll have four options to choose from:
- UV Coated
- Cover stock
Since you’ll be marketing luxurious properties, try and go for the UV Coated type. UV Coated is glossy and has a high-end look and feel about it.
4. Include a Call-to-Action
You want to create a postcard that will trigger the audience to take some action, especially if the main objective of your postcard campaign is to generate leads.
Make sure you include information that will help the audience reach out to you with ease. It could be your phone number, email, or even directions to your office.
The Bottom Line
Being a real estate agent in the luxury real estate space requires the ideal combination of aggression and patience.
Many people usually open their mail right in front of the trash can to easily discard what they don’t need. You’ll have a couple of seconds at best before the viewer chooses to throw your postcard in the trash or keep it. For this reason, consider the ideas highlighted above to craft a postcard that your audience will find hard to ignore.