Regardless of your chosen industry, it is harder than ever to carve out a market share, while many small businesses have already folded due to the pandemic. If you are not getting the enquiries you should, perhaps it is time for a marketing revamp that involves using numerous SEO strategies to put your brand in front of the right people.

Start with a digital marketing audit

When you approach an award-winning SEO in New Jersey, the first thing they do is carry out an online audit to determine the strength of your digital profile. The agency uses this data to put together an aggressive digital marketing plan that would involve multiple strategies, such as SEO and social media marketing. After a couple of days, the SEO agency would send you a proposal and with your budget in mind, the team would outline the various campaigns and strategies they would employ to reach the goal.

Comparing proposals

Of course, you can approach several agencies that have proven track records in your sector and when you receive all the proposals, then you can compare and choose the best package. Digital marketing is a performance-based sector and you should be looking for organizations that win industry awards, as this is a strong indication of a winning formula.

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Focus on social media

How much time do you spend managing your Facebook page? There is great potential with Facebook and you should be looking at their marketing features, while making sure to post engaging and informative content. Replying to comments is a critical aspect of Facebook and with a leading SEO agency with offices in New Jersey handling all your social media accounts, you will quickly gain a following. Click here for a few Facebook errors you may encounter.

Understanding the online consumer

What does the digital consumer do when they are looking for a product/service? The majority rely on Google to take them to the right website and if your platform is not Google optimized, you will be poorly ranked within a search. Search engine optimization is the art of boosting a website’s rankings within specific searches and most businesses have an ongoing SEO budget in order to retain that high ranking.

Identify & target groups

In order for your online marketing to be specific, you first need to identify your target groups; a company that sells skateboards would obviously target the teenage population, while a business that offers mobility solutions would wish to focus on the disabled. You might end up with 2-3 groups; then it is a question of finding out where these people go when using the Internet and placing your ads there.

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Calculate your digital marketing budget

Prior to making contact with an SEO agency, you should decide how much you are prepared to invest on a monthly basis, as this will determine the scope of your online marketing campaigns. Once a plan is approved and implementation begins, the agency tracks performance and can make small adjustments to improve the roi.

We are living in a digital world and every business and organization needs to create and develop their online profile in order to reach potential customers.

 

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